Helpful Handouts for Letterhead and Envelope Designs!

Hi all,

Below are links to pdfs that will help you begin to design your character letterheads. You should open “Logo Elements” and “Letterhead Template” in Adobe Illustrator. You can open the Dummy text in Preview or Adobe Acrobat.

Logo Elements – How to display your logo, typeface choices, and color scheme.

Letterhead Template – Letterhead layout with guides. Change to fit your design concepts.

Letterhead Dummy Text – You won’t know how successful your letterhead design is until you’ve dropped in some content!

Here’s a link to The Designers Toolbox – #10 envelope dimensions and downloadable .eps file

Number 10 Envelope Help sheet – dimensions and design considerations


More Logo Inspiration

Browse through the links below to see more examples of logo design and stationary sets (Business card, Letterhead, Envelope).

From the How design magazine blog

More branding awesomeness on

Michael Schwabb Studio

Pentagram Design Agency, New York

And…an interesting article from this morning’s Daily Heller on branding the “Occupy Wallstreet” movement – Link HERE.

Due for Class Wednesday: 10.05.11

Ok – with your famous person / character in mind, it’s time to do some research and hunt down some logos.

Please bring the following to class on Wednesday:

• Your completed research on your character – this may be print outs, notes, scans, books, magazines etc – but the more research you can gather, the more knowledge you’ll have and the more creative you’ll be!

• A completed brainstorm summarizing the research of your character

• A completed brainstorm beginning to develop visual ideas for a potential logo for your character – fill an 8.5″ x 11″ page

• 5 examples of good logos, and 5 examples of bad logos. Print these out on 2 sheets of 8.5″ x 11″ paper

• Good places to start looking for good logo examples:,, and You could have a lot of fun looking locally for bad logos…Why do you think these logos are either good or bad? Think about typeface choice, color scheme, and image choices.

Hand in for Project 1 – 10.03.11

For Monday (10.03.11) you will need:

• Your tiled 18″ x 24″ – use 11″ x 17″ paper for tiling please (if you want to print on 18″ x 24″ paper you may do so, but if you’re unable to then tiling is acceptable)

• Your composition scaled down and printed on 11″ x 17″ paper

• Your project folder (digital) containing your tracing scans and Illustrator files – I will copy this onto my laptop and consider this your process work for the project

• Any questions email me:

Making Progress

Hi all,

I was really pleased with your word choices, and some of your early sketches. I think you’re all going to have some really interesting work for this project.

By Wednesday (09.21.11) you should have:

• Completed your chosen word brainstorm – Texture / Shape / Color / Composition

• Created a number of thumbnail sketches of possible compositions in your sketchbook.

• Picked a possible direction from these sketches for your 18″x24″ poster

• Signed up at Kuler

• Chosen a number of possible color schemes from Kuler, or used Kuler to develop your own color scheme.

• Picked out several potential typefaces for displaying your word in your poster

If you were in class today, you did most of this.



Class 09.14.11

Inspirational works:

Martin Ventezky’s Appetite Engineers

Misprinted Type

Pages 133 – 136 in Graphic Design The New Basics

Homework for the weekend:

• Pick one of the images we looked at today. Write in your sketchbooks descriptive and conceptual words that you think describes the look, feel and mood of the poster. You will then use one of these words as the central theme of your own poster. We will talk about your word choices individually on Monday.

• Print out Illustrator documents and bring to class on Monday – we’ll look at these on Monday.

• Read pages 29 – 51 in Graphic Design The New Basics by Ellen Lupton